The Science of Selling: Proven Strategies to Make Your Pitch,

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeldâ€™s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyersâ€™ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Country USA
Brand Tarcher
Manufacturer TarcherPerigee
Binding Hardcover
ItemPartNumber 9780143129325
Color Red
ReleaseDate 2016-11-15
UnitCount 1
EANs 9780143129325

Country	USA
Brand	Tarcher
Manufacturer	TarcherPerigee
Binding	Hardcover
ItemPartNumber	9780143129325
Color	Red
ReleaseDate	2016-11-15
UnitCount	1
EANs	9780143129325

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

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