Critical Thinking in Consumer Behavior: Cases and Experiential

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Paperback
ItemPartNumber illustrations
UnitCount 1
Format Illustrated
EANs 9780136027164
ReleaseDate 0000-00-00

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises