Marketing Research

Marketing Research

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
Country USA
Brand John Wiley & Sons Inc
Manufacturer Wiley
Binding Hardcover
ItemPartNumber Amazon_20170407_119.29_48.19_2474
UnitCount 1
EANs 9781118156636
ReleaseDate 0000-00-00

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