Unthinking: The Surprising Forces Behind What We Buy
You, Inc.: The Art of Selling Yourself
Selling the Invisible: A Field Guide to Modern Marketing
What Clients Love: A Field Guide to Growing Your Business
You, Inc.: The Art of Selling Yourself (Warner Business)
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Positioning: The Battle for Your Mind
Contagious: Why Things Catch On