Selling the Invisible: A Field Guide to Modern Marketing
Beckwith’s advice is fresh, funny, and strategic. He is a master of anecdote and metaphor whose examples range from television’s Sex and the City to nihilistic philosopher Nietzsche. Yet the book’s clarity is sometimes undermined by its too clever formatting. It's best to enjoy its wisdom one chapter at a time, over coffee. Consider it the caffeine in your cup. --Barbara Mackoff
Country | USA |
Brand | Business Plus |
Manufacturer | Business Plus |
Binding | Paperback |
ItemPartNumber | black & white illustrations |
ReleaseDate | 2010-06-10 |
UnitCount | 1 |
EANs | 9780446556026 |