The Robert Collier Letter Book

Scientific Advertising

The Boron Letters

How to Write a Good Advertisement: A Short Course in Copywriting

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

Age of Propaganda: The Everyday Use and Abuse of Persuasion

Ogilvy on Advertising