How to Write a Good Advertisement: A Short Course in Copywriting
The Boron Letters
The Robert Collier Letter Book
The Lazy Man's Way to Riches: How to Have Everything in the World You Really Want! (Revised Edition)
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Scientific Advertising
The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Ogilvy on Advertising
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)